Groundbreaking technology that removes odor-causing bacteria from your clothes.
A formula that gets clothes clean–really clean.
Odor Release Technology fully releases and removes the
odor-causing bacteria from the fabric, so your clothes actually get clean.
Find Odor Release Technology inside:
The problem? Sweat-trapping synthetics.
The synthetic fabrics that most of our clothes are made of today, especially our workout tops, bottoms, and “athleisure-wear” (sadly, we didn’t coin that phrase, but we wish we had!). These new-age fabrics are great for their fast-drying and lightweight properties. However, as it turns out, the fabric is also pretty great at trapping sweat and odor-causing bacteria.
In fact, according to a study in the journal Applied and Environmental Microbiology,* bacteria actually thrive in this environment. The tightly-woven fabric traps the bacteria between the fibers, allowing it to munch away on the long-chain fatty acids in our sweat, turning your favorite shirt into a breeding ground for smelly bacteria.
The solution? A bacteria-busting formula.
Most laundry detergents do nothing more than encapsulate the bacteria and douse clothes with artificial fragrances. It fools you into thinking your laundry is clean when in fact it isn’t. Instead, the encapsulating barrier eventually breaks down, allowing the funk to return.
Odor Release Technology is designed to get in between every fiber of even the tightest fabrics. Our formula doesn’t put a temporary barrier around the bacteria like other brands do. Odor Release Technology breaks through the barrier where the bacteria lives and removes it completely. No more bacteria = no more odor.